Month: August 2017

Area Photographers Explore Popular Haunted House

On Aug. 19, local photographers were invited to a free-for-all to photograph Spook Hollow in Marquette Heights, IL. Located at 613 Lasalle in Marquette Heights, Spook Hollow is a charity-driven haunted house that has operated for over 39 years. It is managed by the Marquette Heights Men’s Club of Central IL. Its President is Dale Hamm. The Peoria Area Photography Society (PAPS), organized by Jeremy Duncan via Facebook, was on the scene with over a dozen photographers Saturday evening. This slideshow requires JavaScript. While many of these photographers are professionals who charge for their services, they donated their time and photos to help out Spook Hollow. Unlike most haunts, Spook Hollow is not-for-profit, and donates their proceeds back to the community. They are the longest running outdoor haunt in the Central Illinois community. You can read more about them at PAPS has regular meetups, encouraging its members to hone their skills while helping out local organizations. Photographers that would like to network with others and contribute to the community are welcome to check out PAPS on...

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Business Cards and Website Design

Central Illinois business owners: I have a bone to pick with you. Your business cards need help! They’re either incomplete, or they reveal your company’s advertising priorities. Firstly, let’s take a look at what goes in a good business card. There are 7 pieces of absolutely essential information, that must be on your card. Your Name Your Company’s Name Your Company’s Logo At least 1 phone number Physical Address Email address (at your domain!) Website URL and/or social media   Before going too much further, the acquisition of a domain name and creation of your website are not going to be explored too deeply here. This will be covered in depth at another time. However, let’s look at what each element says about your company. Identity Information Your name, company’s name, and logo, should be a given. Yet a lot of people don’t include all of these bits, especially logo. Surprised someone would omit their name? Don’t be. It’s common to see cards for businesses that are named similar to “Jack’s Handyman Service” and they’re assuming that people know to ask for someone named Jack. Jack who? First and Last name are imperative! Don’t forget a logo! I get it, it costs money to have one made, and not everyone has the creative eye to make a logo. There are free tools out there to make a basic simple...

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